There’s no need to bundle up your kids in excessive layers this winter. Joha’s woolen undies will keep them warm and dry. For 50 years, the Danish company has supplied the very best for the little ones. So, all you need is Scandinavian wool.
Every parent knows that dressing your child for winter – especially in colder climes – is hugely important. It’s also immensely difficult. If you don’t get it right, they’ll be shivering outside, too hot indoors, or absolutely steaming when they decide to race around the playground.
Danish company Joha offers solution to make your life easier. Its range of 100% natural underwear for children regulates body heat, keeping your kids at the perfect temperature at all times.
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An odd material for underwear?
Wool might seem an odd material to choose for underwear, but forget any preconceptions you might have about itchiness. Joha’s garments aren’t akin to the scratchy hand-knitted jumpers your granny gave you for Christmas – they’re made from quality merino wool that’s gentle on the skin. Plus, for thos with really sensitive skin, Joha produces a range of wool blend pajamas and underwear, where the wool is combined with silk or cotton.
With its isolating properties, this miracle material retains warmth even at very low temperatures. It also absorbs the body’s perspired moisture, and can take in up to 40% of its own weight in moisture without its warming abilities being affected.
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To reason those parents who tend to avoid wool because it’s difficult to wash, Joha’s products are machine washable. In fact, the family-owned company was the first in the world to make machine washable wool undergarments. It’s been leading the market for the past 40 years.
Underwear and pajamas
The Danish company doesn’t just make underwear either. You can also buy woolen pajamas for your little ones, keeping them cozy but comfortable during chilly winter nights. Joha also makes adult lines for both men and women (after all, we’ve got to stay warm too) as well as a wide range of other wool and cotton garments for children.
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Underneath it all, Joha is a company that cares, and this extends to the environment too. It uses environmentally responsible production methods, and it was one of the first Danish businesses approved to use the EU ECOLABEL, which certifies its products are produced in accordance with the strict environmental standards of the EU.
Joha is one of the largest producers of wool and cotton underwear and sleepwear for babies and children in Scandinavia. The company was established in 1963.
So next time you’re in a flap about keeping your kiddies at the right temperature, start at the bottom layer and wrap them up in Joha’s soft and effective woolen underwear.